DECODING TRENDS IN JOB SATISFACTION AND EMPLOYEE LOYALTY: A 24-YEAR BIBLIOMETRIC STUDY

Abstract

This study undertakes a comprehensive bibliometric analysis of scholarly publications on employee job satisfaction and loyalty, drawing from the Scopus database. Utilizing Microsoft Excel for data analysis and VOS viewer for data visualization, the research examines a total of 480 publications from 2000 to 2024. These publications incorporate keywords such as "job satisfaction," "employee* satisfaction," "staff satisfaction," "employee happiness," and "employee* loyalty." The analysis reveals a consistent increase in the volume of research over the years, with English emerging as the predominant language and the United States as the leading country in terms of research output.

The study identifies contributions from 159 experts across 95 countries and 160 universities, highlighting the diverse and collaborative nature of research in this field. The findings indicate a rich relationship of multiple authorships in studies addressing customer loyalty. Despite the robustness of the analysis, researchers are encouraged to carefully scrutinize individual studies to assess their relevance and contributions towards specific research questions in the realm of employee satisfaction and loyalty.

Looking forward, this bibliometric review serves as a valuable resource for scholars aiming to fill gaps in the current literature. Future research can further expand the knowledge base by exploring additional keywords, titles, and abstracts that enrich our understanding of employee job satisfaction and loyalty. Moreover, integrating the concept of "customer satisfaction" with employee loyalty studies is recommended to yield insights that resonate with contemporary trends in customer loyalty research. This approach promises to offer novel perspectives and align with the evolving landscape of employee and customer relations in the workplace.

Keywords: Employee Job Satisfaction, Employee Loyalty, Bibliometric Analysis, Organizational Behavior, Workplace Dynamics.