IMPACT OF MARKETING TOWARDS BRANDED BATHING SOAPS IN CUDDALORE DISTRICT

Abstract

The consumption of day to day products keeps on increasing, as one of the most common products is Soap. As no individual in the world has been escaped from using soap in the entire life time, as it has been artificially made it necessary and has become a part of the day to day routine activity. The consumption and different types of brands are keep on increasing, and the respective companies keep on increasing the marketing strategies to retain the consumers and to stand in the market along with various and new competitors. Many general public are getting awareness regarding the brands and the quality preferences towards the soap and its marketing practices. As the soap may look small but the market behind the soap is too big, as every company keep on using various strategies to market their product as good.