A STUDY OF FACTORS INFLUENCING USER ACCEPTANCE OF DIGITAL TRANSFORMATION IN TEXTILE AND CLOTHING UNIVERSITY MUSEUMS

Abstract

Digital transformation and technological innovation have had a far-reaching impact on various industries. The development trend of China's cultural and museum industry, some large museums carried out digital transformation as early as in the 1980s. However, for small and medium-sized museums such as university textile and clothing museums, as an important place for the inheritance and education of clothing culture, they are also facing the pressure and opportunity of digital transformation. This research adopts a quantitative research method to conduct a questionnaire survey on 615 students majoring in clothing-related disciplines in 13 universities in China that have textile and clothing university museums, The research adopts two software, SPSS and AMOS, to analyse the data from the questionnaire survey, and constructs a model of the factors influencing the acceptance of the users of the digital transformation of the textile and clothing university museums by takingthe extending of Unified Theory of Acceptance and Use of Technology (UTAUT2) model as the theoretical framework, The hypothesis model was empirically analysed.Eventually, it was found that Performance Expectancy(PE), Effort Expectancy(EE), Social Influence(SI), and Hedonic Motivation(HM) all have a significant effect on the user acceptance of digital transformation of the Textile and Clothing University Museum, which provides some reference and guidance for the digital transformation path of the Textile and Clothing University Museum.