EXTRINSIC AESTHETIC ATTRIBUTES OF APPAREL PRODUCTS AMONG FEMALE MILLENNIAL'S

Abstract

Throughout, the purchasing of apparel by females is growing frequently, and the females are preferring a variety of apparel in order to show their equality and growth. current scenario, fashion apparel is growing. The study focuses on female millennial attributes and extrinsic aesthetics in apparel products. The study was qualitative. The study finds that the extrinsic independent dimensions are colour, design, fashion, emotion, pleasure, professional, fantasy, utility and durability. influences in the dependent dimension of females; hence, it concludes that females are mostly preferring quality of apparel for their purchasing decisions. Further study will be helpful to get an idea of how apparel markets can satisfy females with their apparel products.

Key words: Extrinsic,Aesthetics, satisfaction, apparel, preference, Purchasing decisions.