THE INFLUENCE OF CUSTOMS ON RITUAL CONSUMPTIONHINDU MARRIAGE IN BALI PROVINCE

Abstract

Balinese Hindu marriage rituals are mixed with Balinese culture, causing the rituals carried out by the Balinese Hindu community to be not only based on religious beliefs, but will also be influenced by customs. Wedding ritual consumption when linked to Veblen's Consumption Theory states that consumption is influenced by customs. Based on this, the research aims to analyze the influence of customs on the consumption of Hindu wedding rituals in Bali Province.