"FASHION AND SUSTAINABILITY:INTEGRATING CIRCULAR ECONOMY FOR LONG-TERM IMPACT"

Authors

  • Mr. Tarun Tilokchandani, Ms. Chitra Sharma Author

Abstract

Background: The fashion industry is a major driver of global economic activity but is also one of the most environmentally destructive sectors. It contributes significantly to pollution, resource depletion, and waste generation. With increasing awareness of these issues, there is a growing demand for sustainable practices that can mitigate the environmental impact of fashion production and consumption. The circular economy presents a viable solution, focusing on eliminating waste and promoting the continual use of resources.

Methods: The integration of circular economy principles in fashion involves several key strategies: redesigning products to be more durable and recyclable, using sustainable materials, implementing efficient manufacturing processes, and promoting new business models such as rental, resale, and repair. Collaboration across the supply chain is essential, involving stakeholders from designers and manufacturers to retailers and consumers. Additionally, educating consumers and enforcing supportive policies can drive the adoption of sustainable practices.

Results: Implementing circular economy practices in the fashion industry has shown promising results. Brands adopting these principles report reductions in waste and resource consumption, as well as positive consumer responses to sustainable products. For example, the use of recycled materials and biodegradable fabrics has decreased environmental footprints. Business models centered around garment longevity, such as rentals and second-hand markets, have also gained traction, highlighting the economic viability of sustainability.

Conclusion: Integrating circular economy principles into the fashion industry is not only a response to environmental challenges but also an opportunity to innovate and create value. By redesigning products, optimizing resources, and promoting sustainable consumption, the industry can significantly reduce its ecological impact. Collaboration and education are critical to this transition, ensuring all stakeholders contribute to a more sustainable future. Embracing circular economy practices paves the way for a resilient and eco-friendly fashion industry.

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Published

2024-09-24

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Section

Articles

How to Cite

"FASHION AND SUSTAINABILITY:INTEGRATING CIRCULAR ECONOMY FOR LONG-TERM IMPACT". (2024). Journal of Research Administration, 6(2), 565-579. https://journlra.org/index.php/jra/article/view/2021