OPTIMIZATION STRATEGIES FOR QUALITY MANAGEMENT IN SPORTS VENUES
Abstract
In the context of the booming global sports industry, sports venues play a crucial role in hosting sporting events, promoting public fitness, and enhancing urban image. The quality of their management directly impacts the sustainable development of the sports industry and the improvement of public health and well-being. China, as one of the world’s major sports nations, has made significant achievements in sports infrastructure development in recent years. A large number of modern, multifunctional sports venues have emerged rapidly, providing a solid foundation for hosting high-level domestic and international sports events and greatly enriching the public’s sports and cultural life. However, with the rapid growth in the number of sports venues and the increasing diversity of usage demands, effectively optimizing the management quality of sports venues to ensure their efficient, safe, and sustainable operation has become an urgent issue to address. This survey aims to understand public satisfaction with sports venue management quality and gather suggestions for improvement. Through a questionnaire, data was collected on aspects such as frequency of use, facility satisfaction, opening hours, maintenance of facilities and equipment, sports guidance services, safety measures, convenience of reservation systems, frequency of events, and hygiene conditions. The results show that most respondents rated facility satisfaction and opening hours as moderate but were generally dissatisfied with the provision of sports guidance services. Additionally, while safety measures and reservation systems received some level of recognition, hygiene conditions emerged as a prominent issue. Respondents generally believe there is room for improvement in facility updates and maintenance, sports guidance services, and hygiene conditions, and have provided specific suggestions. The survey results offer valuable feedback for sports venue managers, assisting them in optimizing services and improving facilities based on user needs.
