THE IMPACT OF BUSINESS INTELLIGENCE AND ORGANIZATIONAL PERFORMANCE IN ENHANCING ADMINISTRATIVE POLICIES AND PROCEDURES DURING THE COVID-19 PANDEMIC AT THE AQABA COMPANY FOR PORTS OPERATION AND MANAGEMENT IN JORDAN

Abstract

This study aimed to explain the impact of business intelligence and organizational performance on enhancing administrative policies and procedures during the COVID-19 pandemic at the Aqaba Company for Port Management and Operations in Jordan. To achieve the study goals , a questionnaire was developed for data collection and distributed to a study sample contains 342 participants. The study employed the descriptive analytical survey method , and members were selected using a suitable non-probability sampling method. The study has used the Statistical Package for the Social Sciences "SPSS" to compute Averages , standard deviations and conduct multiple and stepwise regression examination.   The findings of this study , that the dimensions of business intelligence, organizational performance, and administrative policies and procedures during the COVID-19 pandemic were available at a high level. And business intelligence, as an independent variable, significantly influenced organizational performance as a dependent variable, in the presence of administrative policies and procedures during the COVID-19 pandemic, acting as a mediating variable (0.478). The study concluded with various recommendations, including the necessity of ensuring the availability of business intelligence dimensions and implementing them in all aspects of the Aqaba Company for Port Management and Operations in Jordan, tailored to its diverse activities. This is essential for creating an organizational environment that enhances organizational performance.