Business Diplomacy Management Competency Model for the Managerial Level in the Kenyan Tourism Industry

Abstract

This study aims to create a competency model for managers in the Kenyan tourism sector, with an emphasis on business diplomacy. The investigation was directed by two main objectives and research questions that concentrate on the existing and aspirational competencies of managers concerning business diplomacy in Kenya's tourism sector. The research employs a qualitative design centred on core competencies as well as the emotional and social competencies theories put forth by Boyatzis (2008). Twenty tourism enterprises in Kenya were chosen using purposeful, stratified, and simple random sampling techniques, with their managers constituting the sample size for the research. The interview schedule serves as a mechanism for data collection, with its reliability assessed through a non-proportionate method by experts who evaluate the quality of the tool to ensure it is thorough, clear, and measurable. Data collection was conducted in five stages: phase 1 involved a pilot study, followed by phases 2, 3, 4, and 5, with analysis commencing immediately thereafter. The modified Van Kaam Moustakas method was utilized to direct the data analysis process, which is presented in a thematic narrative format consistent with the study's objectives. The study revealed that managers have knowledge, skills, and attitudes relevant to business diplomacy; however, these alone are inadequate for fostering effective growth in the tourism sector, underscoring the need for critical competencies in the field of business diplomacy.  Validated by experts, a competency model of business diplomacy has been developed using the Focus Group method. The adoption of this model would greatly enhance human capital development in the tourism sector, in accordance with the Kenyan vision 2030.