DIGITAL PLATFORMS UTILIZATION FOR CREATIVE ENTREPRENEURIAL DEVELOPMENT AMONG ART AND DESIGN STUDENTS: A STUDY AT THE SCIENTIFIC COLLEGE OF DESIGN

Abstract

The study explores students' knowledge and use of digital platforms to cultivate creative, entrepreneurial skills in art and design at the Scientific College of Design. With the growth of tech-based entrepreneurship, it was important to evaluate students' understanding of how the creative industries rely on digital platforms for collaboration, commercialization, and visibility, to enhance academic support and career readiness. The study investigates students' awareness of various digital platforms, including social media, online services, and e-commerce websites. It examines the use of tools for self-branding and for creating entrepreneurial opportunities. The use of a mixed-methods approach comprising a literature review, a survey, and focus groups to examine patterns in digital awareness and engagement. The research findings reveal that students are aware of these platforms and actively use TikTok, Instagram, Behance, and Etsy to showcase their work. However, there is a lack of structured guidance on how to use them effectively in digital entrepreneurship. Hence, the study highlights the need to integrate digital marketing, personal branding, and platform analytics into the curriculum. Recommendations are to include tailored presentations or workshops with digital industry stakeholders. The study concludes that digital platforms play a pivotal role in shaping creative entrepreneurial pathways for emerging young artists and designers.