CHANGED PERCEPTION AND BUYING BEHAVIOUR OF WOMEN CONSUMERS AMID COVID-19- A literature Review

Abstract

Coronavirus (Covid-19) is an infectious disease which lead to a great disaster worldwide which cannot be erased from the history. Consumer perspective towards products ranging from groceries, health products, Durable goods, luxury items to cars has changed and their buying pattern also affected due to the impact of said disease. Marketers are under fear of decreased sales and profit because of the changed mindset of consumers. Consumers became cost and quality conscious, buy in large quantity. Today most of the industries targeted on female consumers who play major role in decision making in a family, it become important to study the impact of Covid 19 on their perception and their behaviour. The study concludes that Digitalisation played a major role during this pandemic situation.

Keywords: Covid-19, Pandemic, women consumer, consumer perception, digitalisation