BUSINESS, MANAGEMENT RELATES TO INVOLVES THE INNOVATION CREATION AND DIGITAL MARKETING STRATEGIES THAT CAN CONTRIBUTE TO THE GROWTH OF BUSINESS INDUSTRIES

Abstract

The research presented in this study is a valuable contribution to the field of industrial progress and business management, focusing on the development of a structural equation model for scientist and technologist competence development. The study's foundation lies in quantitative data gathered from 500 CEOs and HR managers in industrial organizations where notable improvements in productivity and staff performance had been observed. The research emphasizes several key components that are instrumental not only for the advancement of scientists and technologists but also for the broader context of business management. Firstly, innovation creation takes center stage. Innovation is a linchpin of modern business success. It is the driving force behind the development of new products, services, and processes, which, in turn, can lead to increased business growth and competitiveness. The study underscores the importance of cultivating a culture of continuous learning and fostering an environment that encourages creative thinking and problem-solving, making it clear that innovation transcends traditional boundaries. Digital marketing strategies are another pivotal aspect brought to the forefront. In today's digital age, mastering digital marketing is vital for businesses seeking growth. Leveraging digital channels to reach a broader audience, engage with customers, and promote innovative products and services is a cornerstone of modern business management. The study highlights the necessity of employing digital marketing effectively to stay competitive in a rapidly digitizing world.

Keywords: Business, Management, Innovation Creation, Digital Marketing, Strategies.