FACTORS INFLUENCING THE ADOPTION OF ACCOUNTING INFORMATION SYSTEM ON SUPERMARKET FIRMS MOGADISHU, SOMALIA.

Abstract

The purpose of this research was to investigate the factors that influence the adoption of accounting information systems at supermarkets in Mogadishu Somalia. 
Theoretical Framework: The UTAUT identifies progress expectation, effort expectancy, and perceived technology as the three main predictors of behavioral intention to adopt and use new technology (Venkatesh et al., 2003).
Design, Methodology, and Approach: The study used quantitative approach analysis through primary data for the questionnaire. The target population of the study was 80 people working at supermarket Firms  in Mogadishu Somalia. Also, this study used SPSS (version 20), .
Findings:  The major findings of the study showed that is strong positive relationship between perceived technology fit, performance expectancy, effort expectancy and AIS adoption. 
Research practical and social implication: AIS was implemented by the vast majority of supermarkets, and most small businesses are expected to follow the same path shortly. The development of the use of AIS will also be addressed with information that will be useful to business owners and managers.
Originality/Value: Studies on AIS have been conducted, but the majority of them focused on the information's value, reliability, accuracy, completeness, and timeliness as they support small business growth and expansion.
KEYWORDS: Perceived Technology, Performance Expectancy, and Effort Expectancy