WOMEN’S ENTREPRENEURSHIP IN BEAUTY PARLOUR: A CASE STUDY IN BARPETA DISTRICT, ASSAM

Abstract

Entrepreneurship plays a vital role in economic development and Entrepreneur is an important element of entrepreneurship. In the current scenario, women are virtually proven economic force. Entrepreneurship among women can considered a possible approach to economic empowerment of women Now- a- days, women have been started to explore new enterprises and innovations to cope up with need of the market and providing effective leadership in all aspects of business. They have proved their footage in the male dominated business arena. Women entrepreneurship will definitely uplift the social status and leads to women empowerment. The study analyses to access the women’s entrepreneurship in beauty parlour. Nowadays beauty has become an important factor in girls’ and boys’ life. Girls are very much sensitive with their skin, face etc. The study was taken in the Barpeta District. 4 towns have been taken for the studies including the district headquarter itself. 25 respondents have been drawn in the study. A total of 25 entrepreneur and 25 customers has been interrogated in the study. The investigation is carried out with the help of a schedule containing the relevant questions. Simple statistical analysis has been done in the study.

The main findings of the study is that women work as an entrepreneur of a beauty salon to sort out the problems like low standard of living, to support the family etc.