CONSUMER BEHAVIOR, LIFESTYLE CHOICES, AND SUSTAINABLE DEVELOPMENT: FROM BUYING TO BELIEVING

Abstract

The environment and the economy are inextricably linked. Development harms the environment by putting people and wildlife at risk. Because of the growing human population and the rapid depletion of natural resources, the environment is under significant stress. Every country on the planet has prioritized sustainable development. It is critical right now. Sustainable development is possible if we use our resources wisely and use alternative energy sources extensively. Materialism is extremely prevalent in today's culture. Consumers prefer products, services, and activities that are associated with a specific way of life. Individual consumer habits and lifestyles have a significant impact on a country's long-term economic health. The study sheds light on how consumers' shifting consumption habits have hampered long-term growth over the years. Increased consumerism has resulted in a paradigm shift from sustainable to unsustainable consumption. This type of overconsumption depletes ecosystems and wastes valuable resources. One benefit of the green consumer movement is less environmental damage. Sustainability concepts should be integrated into consumer behavior and lifestyles, not just spoken about.  Sustainable consumption is one component that contributes to sustainable development, and it can only be achieved through a sustainable lifestyle. The shaping of consumer behavior and lifestyles in an eco-friendly manner, whether by individuals or by government laws, is a critical component of achieving sustainable development.