THE IMPACT OF CSR INITIATIVES ON THE DEVELOPMENT OF RURAL AREAS IN INDIA: A CONCEPTUAL STUDY

Abstract

Background: Corporate sectors have traditionally been the engine for driving an entity's economic performance. The achievement is precise in expressing its high return on fairness of the personality level and involvement in the country's financial development on the cooperative plan.

Purpose: This paper tries to discover the organization's CSR performance mainly for the rural areas' development. Does the study subject scrutinize whether company sectors treat the rural area people like stakeholders? Subsequently, which type of CSR initiative is used to develop the rural area, and are the corporate sectors executing the CSR scheme an element of the company policy? Lastly, it assesses the impact of CSR works on the social and economic development of the people of rural areas.

Research Methodology: The method of current review relies on web-based analysis, assessment of the printout works of literature, and visits to the preferred website to view the CSR exercises.

Findings: This article clarifies that corporate social responsibilities are considered a vital industrial affair of the companies of India, whatever of the dimension, division, and industrial target. Consequently, CSR works negatively impact rural areas and industry developments. The evaluation discloses some lessons about the CSR performed in Indian rural areas that can better guide business sectors to implement CSR activities.

Research Limitations: The scope of this study was restricted to Secondary data on Rural areas in India. The results could be different in a global environment. This study essentially creates the framework for further research in this area.

Managerial Implications: By identifying the most critical influencing elements concerning strategic decision-making, CSR  may be very beneficial in achieving the organization's aim.

Keywords: India, Social Responsibility, Corporate Social Responsibility (CSR), Stakeholders, Rural Development, Philanthropy, Economic Development, CSR Audit.

Research Type: Conceptual