LEVEL OF SATISFACTION OF KITCHEN APPLIANCES PRODUCT WITH SELECTED COMPANIES IN KRISHNAGIRI DISTRICT

Abstract

The total of all actions taken with the intention of accomplishing a company's marketing objectives is customer satisfaction. The marketing strategies specify the types of marketing-related activities that an organisation will do as well as the goals for each of these actions. Through the creation and application of marketing programmes, customer satisfaction will be attained. Customer satisfaction with kitchen appliances at a few chosen businesses in Krishnagiri District is the issue being researched. Kitchen appliances are tools, gadgets, and apparatus used to carry out household tasks. The study examines how satisfied consumers are with the top kitchen appliance marketers in the Krishnagiri District at the moment. The primary goals of the research are to examine the respondents' socioeconomic profile in relation to the products they purchased and their degree of satisfaction with them, and to provide recommendations and suggestions based on the research's findings to enhance the shopkeepers' current marketing tactics in the Krishnagiri District's kitchen appliance market. This study aims to investigate customer satisfaction with kitchen appliances through an exploratory, analytical, and descriptive approach.

Key words: Kitchen Appliances, Customers, Companies, Chi square test, Satisfaction level.