A STUDY ON USERS PERCEPTION TOWARDS SOCIAL MEDIA AFTER COVID19 PANDEMIC WITH SPECIAL REFERENCE TO COIMBATORE CITY

Abstract

Social media platforms are amongst the most widely used sources of information in the World, the easy and inexpensive access to the internet and a large number of registered users in these platforms make them one of the easiest and most effective ways to disseminate information. The study aims finding out the users perception towards social media during Covid-19 pandemic with special reference to Coimbatore city. Since the beginning of the Covid-19 pandemic in January 2020 the need for rapid information spread grew and social media became the ultimate platform for information exchange as well as a tool for connection and entertainment. The sample size of the study is 120 respondents and convenience sampling method is used. The data collected through this study was analysed by using simple percentage analysis, and Chi-Square test. The study concludes that there is no easy fixed way to distress disorders when a pandemic or an epidemic attack human being. It is concluded that maximum respondents are using Instagram as their main social media platform.They are well aware about share chat from Indian social media platform. Respondents are overwhelmed by the amount of information gained through social media during Covid-19. Maximum respondents spent 30-60 minutes in a day on social media.There is significant relationship between age of the respondents and platform used in social media. Hence the social media companies can give importance to age when they are going for innovative features.

Key Words: Users perception, social media, Covid-19, Platform