CONSUMER SATISFACTION TOWARDS SUSTAINABLE LAUNDRY CARE PRODUCTS IN TIRUPATI DISTRICT

Abstract

Consumer Satisfaction is commonly used in marketing and refers to how well a business's product or service meets or exceeds customer expectations. Companies must focus on retaining current customers while also attracting new ones. A study is being conducted to analyze consumer satisfaction with sustainable laundry care products in Tirupati district. The study will analyze the custom of various brands of detergent powder and their impact on consumers' purchasing decisions. This paper explores how knowledge of a multi-brand company and its existing products can influence consumer purchase intention to select its new brand.

Key Words: Consumer Satisfaction, Laundry Products, Detergent Products, Sustainable.