IMPACT OF DIGITISATION ON HR IN THE MNCS MARKET AND STRATEGIC IMPLEMENTATION

Abstract

The rapid digitisation of businesses in the MNCs market has ushered in a new era for Human Resources (HR) management. This research aims to investigate the impact of digitisation on HR practices and explore strategic implementation strategies. Through a quantitative survey of 100 participants, this study examines the perceptions and experiences of HR professionals. The findings shed light on the transformational potential of digitisation in HR, offering insights for businesses seeking to leverage technology for enhanced HR outcomes. The findings of this research offer critical insights to HR professionals and business leaders as they navigate the digital landscape, ultimately aiming to unlock the full potential of digital HR in an ever-evolving world. The survey reflects a notable lack of confidence in the cybersecurity measures in place to protect sensitive HR data in the digital age. This underscores the importance of robust cybersecurity protocols and continuous vigilance in safeguarding critical HR informatio