AN EMPIRICAL STUDY ON URBAN COMPANY SERVICE QUALITY INFLUENCE ON CUSTOMERS

Abstract

Unlike the production industry, the service industry provides intangible goods to consumers in the form of services. Since service is intangible, it is difficult to understand what a consumer expects from a service provider. Hence, measuring the service quality and finding out whether the service provider matches the consumer’s expectations is essential. With the increasing boom in E-commerce and fast lifestyle, there is a massive demand for online and home delivery services. Consumers already use such services for transportation, food, health, personal care, etc. For example, swiggy, Amazon, Flipkart, zomato, Ola, uber, etc. Online or web-based home service platform is something new and quite popular recently. Urban company is top-rated recently, and people are widely using it. Urban Company is selected for study to understand how the company is working to raise standards in providing online home-based quality and skilled professional services on time to customers. The present research study is based on understanding the Influence of Urban Company service quality on customers in Chennai. A questionnaire is used as a research instrument, and data is collected to analyze the service quality influence on customers.

Keywords: Service, Service Quality, Urban Company.