A STUDY OF CUSTOMER SATISFACTION REGARDING MARKETING STRATEGIES OF AGROCHEMICAL COMPANIES IN PUNE REGION

Abstract

Customer happiness is a critical component of success, and it is heavily reliant on the actions of frontline service workers. Customers should be treated as assets, and their requirements, preferences, and purchasing habits should all be considered. The purpose of this study was to look into the role of the 4Ps in the Pune agrochemical sector. It is critical to note that the current study also questioned about the level of satisfaction of agrochemical company clients with relation to the marketing methods used by these organisations. Apart from satisfaction levels, this study looked into people's perspectives in order to gain a better understanding of the industry and develop appropriate marketing tactics. As previously stated, client knowledge of agrochemical products is also an important aspect of the current study. And this was explored using research questions like, "What is the level of client knowledge regarding agrochemical firms in India?" Aside from that, the study aims to conduct a thorough examination of agrochemical firms' availability, product price ranges, and client media preferences. It includes an introduction to the study, a summary of the problem, the study's aims, limitations, tools, a review of the literature, the study's benefits, and the study's conclusion.

Keywords: consumer satisfaction, agrochemical products, marketing strategies,