USE OF DIGITAL MEDIA FOR ASSESSMENTS AND EVALUATIONS BY HIGHER EDUCATIONAL INSTITUTIONS - AN EMPIRICAL STUDY.

Abstract

Higher education's assessment methodologies have transformed significantly, transitioning from conventional written evaluations to innovative digital platforms. This shift, along with digital technology's growth, offers unprecedented flexibility, scalability, and inclusivity in evaluation mechanisms. By using digital media, institutions aim to instil crucial 21st-century skills, such as digital literacy and critical analysis, while simulating real-world problem-solving scenarios for students. Integrating these platforms also presents unique challenges, notably in preserving academic integrity and ensuring equal access for all students. This empirical study explores the adoption and impact of digital media in the assessment and evaluation processes of higher education. This paper focuses on the multifaceted world of digital media assessments, highlighting their inherent advantages and associated challenges. It underscores the importance of aligning assessment strategies with the demands of a technologically driven educational ecosystem and offers a foundation for further research and improvements in practice. Sample of 211 respondents associated with higher educational institution were surveyed with the help of a questionnaire to know the impact of Digital Media for Assessments and Evaluations by Higher Educational Institutions. The study concludes that there is significant impact of Digital Media for Assessments and Evaluations by Higher Educational Institutions.