THE IMPACT OF ADVERTISEMENTS ON CONSUMER BEHAVIOR

Abstract

Advertisements assist consumers in becoming acquainted with the product and the brand as a whole. Most advertisements do not create an instant purchase decision but leave an impression in the consumer's mind about the brand. This impact helps the consumer make better purchase decisions in the future. In this project, we will investigate the effects of advertisements by statistically assessing them in light of the actions and viewpoints of particular consumers. Also we tried to understand the most effective mediums that help display advertisements. We analysed here whether educational ads can challenge and trigger a shift in societal norms and whether the mode of advertisement has any impact on purchasing behavior

Keywords: Digital advertisements, consumer behavior, ad platforms, Test for proportions, Chi– square test