A STUDY ON RECOVERY CHANCES FOR KNITWEAR INDUSTRY’S POST COVID-19 AT TIRUPUR DISTRICT, TAMILNADU

Abstract

Knitwear industry has long served as the foundation of the Indian economy. The COVID-19 outbreaks is having a devastating effect on knitwear industry, which account for about 30 percent of India's manufacturing production. One of Tamil Nadu's most prosperous and industrially advanced districts is Tirupur. Tirupur industry creats a new trend in the fashion world. The Indian finance minister published a number of relief measures for knitwear industry during pandemic. As part of the study, a framework for the revival of the knitwear industry has also been put up. The foremost aim of this research is to recognize the recovery chances for knitwear industry in Tirupur District, followed by an examination of the relief measures offered to knitwear industry during post-COVID19. For these, a sample of 330 units was selected using the stratified sampling method. Simple percentage and Chi-square test were used , according to the findings, there is a positive relationship between size of the concern and overall level of satisfaction with recovery measures provided by the government schemes. The majority of the exporters are aware and have implemented the plans. The government has not impressed the knitwear industry because it did not anticipate any borrowings in this situation, not even at a reasonable cost. Although it is anticipated that the programme will benefit the economy and aid in its recovery.

Keyword: Recovery chances, Measures for reinstatement, Amended Technology Upgradation Fund Scheme, Retrieval measures by GoI.