"STRATEGIC RENEWAL PROCESSES UNDER THE COBIT FRAMEWORK "ANALYTICAL RESEARCH OF THE OPINIONS OF A SAMPLE OF SENIOR AND MIDDLE MANAGEMENT IN TELECOMMUNICATIONS COMPANIES (ZAIN IRAQ-ASIACELL). IN MY PROVINCES (BASRA AND BAGHDAD)

Abstract

The research aims to determine the relationship of the variable related to strategic renewal processes represented by its dimensions (content, context, process) in light of the influence of the variableCOBIT in its dimensions (planning and organization, ownership and implementation, provision of services). and support and monitoring) in Iraqi telecommunications companies (Zain Iraq - Asiacell). As for the field of study, it indicates the level of response of the research sample to the two variables and the degree to which their dimensions are arranged according to their importance and priorities. It also shows the presence of statistically significant differences in the responses of the sample members and according to personal variables. The study adopted the (descriptive-analytical) approach, which describes the studied phenomenon and then analyzes it and reveals the relationship between its various dimensions. The questionnaire was used as the main tool in collecting data. The sample included (100) distributed among senior and middle administrative leaders in Iraqi telecommunications companies, using the statistical program (SPSS v.28) to extract statistical methods. Through the research, the researcher reached many results, the most important of which was that the two companies’ interest in strategic renewal was high. , through the COBIT framework, with its sub-dimensions in the two telecommunications companies.

Keywords:  strategic renewal processes, frameworkCOBIT, telecommunications companies (Zain Iraq - Asiacell).