A STUDY ON CUSTOMER PERCEPTION AND PREFERENCE REGARDING LAST MILE DELIVERY SERVICES - ELECTRICAL AND HARDWARE RETAILERS

Abstract

This research is being done with the intention of determining how customers see the "last mile delivery" services offered by firms that sell electrical goods and hardware, as well as the customers' preferences regarding these services. The investigation makes use of numerous primary and secondary sources of data, including information obtained from 103 persons who took part in the survey. Primary data were collected through the use of methods such as surveys and interviews, whereas secondary data were gathered through the use of sources such as relevant literature, industry reports, and previous study. The research looks into a wide range of topics, such as the promptness and dependability of product delivery, the handling and safety of products, communication and transparency, adaptability and convenience, and customer service and support. By conducting an analysis of the collected data, the goal of the study is to acquire new knowledge regarding the preferences and perspectives of customers in the retail sector of the electrical and hardware goods industry linked to last mile delivery services. The findings of this research will contribute to a better knowledge of the requirements that consumers demand, and they will assist merchants in improving their delivery services so that they may more effectively satisfy the requirements that their customers require.

Keywords: Customer Perception, Last-mile Delivery, Electrical & Hardware Retailers