STUDY ON THE MARKETING AND OPERATIONAL PROBLEMS OF SMES IN THE POST- GST PERIOD

Abstract

This review based study examines the marketing and operational problems faced by Small and Medium Enterprises (SMEs) in the post-Goods and Services Tax (GST) period in India. The study provides an overview of existing research on SMEs and GST, followed by an analysis of studies on marketing and operational challenges. The findings indicate that SMEs face significant challenges related to compliance costs, technological upgradation, liquidity crunch, increased competition, and delayed refunds. However, the implementation of GST has also brought some positive impact on SMEs, such as increased transparency and reduced tax evasion. The study contributes to the existing literature on SMEs and GST and provides insights into the challenges faced by SMEs in the post-GST period. The limitations of the study and future research directions are also discussed. Overall, the study highlights the need for policymakers and stakeholders to address the challenges faced by SMEs and provide necessary support to ensure their growth and survival in the market.

Keywords: SMEs, GST, marketing challenges, operational challenges