A STUDY ON PREFERRED AVENUES AND FACTORS CONSIDERED FOR INVESTMENT INFLUENCED BY SAVINGS AMONG SALARIED CLASS TEACHING INVESTORS

Abstract

Introduction:

            India has gone many socio-economic changes after post liberalisation. Increase in per capita income along with life span of average person, changing the social structure from joint family to nuclear family, lack in the robust social security has asked for the change in the management of investment pattern of individuals. Many of the recent studies have suggested that Indians are good savers but they save only in traditional investment avenues along with minimum risk. It was also found that awareness and preference for investment is very low among new age Indians. The study has tried to assess the salaried class teaching investors’ perceptions with respect to preferred avenues and factors considered for investment, investment objective, investors attitude towards risk, timely diversification, examine and analyse the type of investor based on investment attitude from various schools of SRM IST.

Research Methodology:

Descriptive research design was conducted throwing light on all points narrated above and must be prepared by keeping in view the objective(s) of the study and the resources available. Secondary data collected from various Journals, books, articles, and websites has laid foundation for the study. Primary data was collected with multi-stage cluster sampling technique, the salaried employees from various Departments of Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur campus were selected. Anova, Correlation and Regression along with the Descriptive Statistics, Tabulation, Likert statements, Factor Analysis have been used to analyse the data.

Findings: The major findings of the study are that mostly all the investors were having the awareness of the different investment avenues. Further, 85% to 90% of investors prefer investment avenues which help to save their taxes. Along with that 90% of the investors exhibit the characteristics of rationale investors. Apart from that, out of the nine factors the main factors lay the reasons for the investment and the criteria on the basis of which the decision of investment is made are: safety, liquidity, yield, maturity period, age of investors, quantum of funds and investment analysis.

Keywords: Investment Attitude, Investment Avenues, Investors Pattern, Investors Perception, Salaried Class Investors.