ELECTRONIC BANKING SERVICES AND AWARENESS: A STUDY

Abstract

Banking sector plays an important role in the development of a country. The E-Banking is an application that has been developed for a well-established regional bank  operating .In the world of this  competitive environment and technological development, the bank has been totally computerised and to increase its customer base  starts planning, as this concept  called  E-Banking. With this concept, the bank wants to move very nearer to the customers and aims to   increase its basic operational strategies. The E-Banking services are executed only upon the customer, and these E-Banking services would fully integrate with the core banking solution, that is already in usage. The major idea is to provide a series of services to the customer through the internet, make the customer feel flexible in calling out simple tasks faster instead of making visit to the bank every time. The E-Banking service is open only to savings bank customers and not for current account holders. The competition among the banks has led to the increasing total banking automation in the Indian banking industry. E-Banking is a generic term encompassing internet banking, telephone banking, mobile banking etc. Through E-Banking the bank wants to introduce the core concept of IT based services.

KEY WORDS:  Internet Banking, Banking industry, Mobile banking, awareness, services.