CUSTOMER SATISFACTION TOWARDS DIGITAL PAYMENT SYSTEM BEFORE AND AFTER COVID-19 – A STUDY IN TIRUNELVELI

Abstract

A digital payment system, also known as an electronic payment system is a technology-based method of making financial transactions. These systems enable individuals and businesses to electronically send and receive money, purchase goods and services and conduct various financial transactions using digital or electronic devices such as computers, smartphones and tablets. The digital payment system has become popular due to their convenience, speed and security. Customer satisfaction towards digital payment systems is a crucial aspect of the modern financial landscape especially in the post covid era. Regular monitoring customer satisfaction and making improvements based on feedback is essential for the long-term success of the digital payment system. This study is conducted to identify the satisfaction level of customers towards digital payment system in Tirunelveli district.

KEYWORDS: Digital payment system, Electronic payment, Technology, Customer satisfaction, Covid-19, etc.,