A STUDY ON CUSTOMER AWARENESS TOWARDS STANDALONE HEALTH NSURANCE PRODUCT WITH SPECIAL REFERENCE TO TAMIL NADU.

Abstract

The present study focused on analyzing the level of customer awareness towards standalone insurance products.  There are five major Standalone Insurance company which provides their quality service to the customers.  This Private Standalone Insurance company operating their services by personal accident insurance, offer health insurance and travel insurance plans. Many authors and researchers have stated different views about the customer awareness towards Health Insurance products of Standalone Health Insurance companies.  Shet and Sharma (2019) stated that many individuals can not aware about Health Insurance product.  There is little cap between the general population and health personal. The middle and upper-middle class straggle to face the unexpected financial burden.  This leads the individual to search the appropriate health insurance.  The main objectives on the research aimed to find out the socio-demographic value of the respondents and analyze the customer awareness towards standalone health insurance product.  The primary data was used to collect the information from the respondents.  The structure questionnaire method has been used to collect the samples from the respondents.  Effective customer awareness is essential for health insurance companies to sustain in insurance market.  The analysis revels that the customers have awareness towards health insurance product which offered by standalone health insurance companies.

KEYWORDS: Insurance product, Customer satisfaction, Customer perception towards products.