‘ANALYZING THE CURRENT TRENDS AND THE FACTORS INFLUENCING THE CURRENT TRENDS IN THE INDIAN CAR MARKET’

Abstract

This research paper looks to find out the Current Trends and factors influencing the Current Trends in the Indian Car Market through an in-depth literature review. The study delves into a variety of factors, including governmental regulations, market competition, technological advancements such as digital integrations and electric vehicles (EVs), and how these factors interact to shape consumer preferences and industry trends. Notable findings show that EV adoption is surging due to government policies and environmental consciousness, while SUV appeal is rising as a result of urbanization and increased fuel efficiency.Furthermore, a dynamic shift in Indian consumers' automotive priorities is indicated by the growing influence of digital technology in cars and consumer preferences towards cars with sunroofs, hybrid cars, fuel efficiency, pre-owned cars, and safety features. The study highlights the pivotal function of technological innovation, market dynamics, and consumer behavior in steering the development of the automotive industry in India.

Key Words: Current Trends in the Indian Car Market, Consumer Behavior, Consumer Behavior Pattern, Indian Car Market, Sustainability.