A STUDY ON USES OF INTERNET AND ONLINE MARKETING OF ELECTRONIC GOODS

Abstract

Online marketing has popularly known as internet marketing, uses interactive, the virtual spaces use to advertise and buy and sell goods and services. Additionally, modern internet-based, synchronous networking technologies have contributed to the transformation of major economic industries such as marketing. Being cost-effective, fast and enjoying an incredible global scope, internet marketing has yielded tremendous gains for various businesses. The present study focuses on the uses of internet amid impacts on marketing practice in digital era.. The paper starts with the definition of online marketing and the examination of historical context to use online marketing; various online marketing strategies, online marketing strategy. The next focal point is the marketing possibilities which prevent the implementation of this new virtual space. The study continues with analysis like, percentage, ANOVA and Fisher’s test Statistics analysis to find out the uses of internet and marketing of electronic goods and also focusing of conclusion and suggestions of the study.

Keywords: Online marketing, Online marketing strategy, Internet marketing, social network marketing.