A STUDY ON FACTORS AND ITS IMPACT AMONG YOUNG GRADUATES SELECTING ENTREPRENEURIAL START – UPS AS CAREER ADVANCEMENT

Abstract

This study on the intersection of governmental support and the awareness of these initiatives among start-up entrepreneurs. The research focuses on the extent to which government support schemes are recognized and utilized within the entrepreneurial community, a critical aspect in determining the success and impact of such programs. By analyzing the awareness levels among start-up founders regarding available support mechanisms, the study seeks to uncover the effectiveness of government policies in reaching and assisting their target demographic. For this study, a carefully curated sample was drawn from a diverse group of 400 startup entrepreneurs in Kerala. This selection was executed with precision to ensure a broad representation from the dynamic startup landscape of the region. The article draws on both qualitative and quantitative data from various startups to provide a nuanced view of the current landscape. The findings aim to shed light on the gaps in awareness and offer insights for policymakers and stakeholders in the entrepreneurial ecosystem, suggesting ways to optimize the delivery and communication of support initiatives. This research contributes to the growing body of knowledge on the role of government in fostering a conducive environment for entrepreneurial growth and the importance of awareness and engagement in leveraging these opportunities.

Keywords: Entrepreneurial Start-Ups, Government grants, Startups, Infrastructure,