EFFECTS OF SOCIOECONOMIC ENVIRONMENT ON THE DEVELOPMENT OF WOMEN ENTREPRENEURS

Abstract

Women are always considered as secondary citizens among all the cultures and are always being suppressed but women are constantly fighting back and erasing such secondary remark by achieving a significant position in almost all the fields. The development of women as entrepreneurs is strongly related to the economic development of the country as women are also contributing to the elimination of problems like unemployment and poverty. The women entrepreneurs in India are lacking the access and control of the resources because of which the survival of women in this field is becoming quite difficult. The fundamental and practical factors which are motivating the women are very less in number because of which the women are not capable enough of taking the correct decision. For this research, the data is collected from 200 women entrepreneurs who are registered with various districts of Jaipur. By collecting the data from these women entrepreneurs the motive is to identify the social and economic factors that are affecting the successful growth of women as entrepreneurs. In conducting the study, it is identified that there are many motivational factors and other obstacles that are effectively influencing society and women's growth. It is identified that gender discrimination is one of the major factors that is hindering women to be successful an entrepreneur. Other than that other socio-economic factors include lacking external motivation, the unfair attitude of officials towards women, lacking confidence, lacking financial support towards women, growing social insecurity towards women. All these are major obstacles that are stopping women to be successful entrepreneurs. Major strategies and policies must be developed by the government of India in favour of promoting women entrepreneurship as this will eventually contribute towards the overall economic and social growth of the country as well as of women.