GUIDELINES FOR MANAGING A TOUR BUSINESS FOR THE ELDERLY TO REVIVE THE COUNT'S ECONOMY

Abstract

Tourism plays a dual role by not only fostering economic circulation but also providing a therapeutic escape for elderly tourists, facilitating cultural knowledge and understanding. This research endeavors to explore guidelines for efficiently managing tourism businesses dedicated to the elderly, thereby contributing to the economic rejuvenation of the country. The study advances into a structural equation model, integrating qualitative and quantitative research methodologies. Qualitative research entails in-depth interviews with nine experts and group discussions with eleven professionals. In contrast, quantitative data are garnered from managers specializing in tourism business management for the elderly, totaling 500 cases. The methodology employs descriptive statistics, reference statistics, and multiple statistics for analysis. The research findings highlight the importance of four components in managing a tourism business for the elderly in economic rejuvenation, ranked as follows: 1) Technology Equipment Management ( = 4.21), emphasizing the significance of preparing personnel to support the use of new technology. 2) Health Tourism ( = 4.21), with a focus on key aspects such as the opportunity for elderly tourists to learn about cultivating non-toxic vegetables through visits to natural farming sites. 3) Communication ( = 4.20), stressing the creation of a Line group for tourism trips. 4) Quality of Service ( = 4.18), emphasizing the paramount importance of serving elderly customers with honesty and sincerity, fostering a familial atmosphere to establish trust. Hypothesis testing results reveal that the significance attached to guidelines for managing tourism businesses for the elderly in economic revitalization does not significantly differ between small and medium-sized businesses and large enterprises at the 0.05 level. The analysis of the developed structural equation model demonstrates alignment with empirical data, meeting evaluation criteria. The chi-square probability level registers at 0.062, with a relative chi-square value of 1.136, a concordance index of 0.953, and a root mean square approximation error of 0.016.

Keywords: Health Tourism, Service Quality, Communication, Technology Equipment Management