A STUDY ON INVESTORS’ BEHAVIORAL DETERMINATION, BASED ON DEMOGRAPHICAL FACTORS FOR INVESTMENT ALTERNATIVES: WITH SPECIAL REFERENCE LUCKNOW AND KANPUR DISTRICT OF UTTAR PRADESH

Abstract

Understanding investor’s behavior always been a complex area for the researcher. There are hundred and thousands of researches have been conducted in this field and so many concepts and theories have been drawn from them but still we can not say we are well aware about the investor and how he will react in a particular situation. So for better understanding the behavior of the investor in this paper the author is trying to investigate the role of demographical factors on behavioral determination of the investors.

Key Words:  Investors’ Behavior, Demographical Factors, Concepts, Theories