INDIAN CONSUMER BEHAVIOUR AND ITS ATTITUDE TOWARDS PLASTIC MONEY: A REVIEW PAPER

Abstract

The review paper is based on the studies of past literature on the consumer behaviour in relation to the and its plastic money or in an antagonistic way the perceptions of consumers regarding the impact of plastic money; particular to Indian context and in general touches other parts of planet. The researcher has made vigorous attempt and just to nullify the previous literature on the subject to extract about the advancement of plastic money. The paper also points out toward the perpetual state of advancing relation between the plastic money and consumers which is on the steady rise in the new global market. Nevertheless,the plastic money has able to able to make its place as an emerging means of transaction between the two individuals, it is also to be noted that use of debit and credit cards is on increase due to emergence of several third-party transaction Apps in the latest scenario. The researcher intention is to bring both- negative and positive impact of the traditional mindset of Indian customers while analysing the previous literature. The review is based upon the different phases where the Plastic Money utilization emerged, prospered and finally flourished among the wider section of the society. The paper is set to analyse the conditions that brought the leap jump in the establishment despite several obstacle. In fact, researcher has used data taken from Scopus database, and to do these various bibliometric techniques have deployed, such as bibliographic coupling and co-occurrence to present the overview

Keywords- customer behaviour, plastic money, debit card, credit card, bibliometric technique.