USE OF SOCIAL MEDIA AS A TOOL OF ELECTION CAMPAIGNING IN INDIA WITH SPECIAL REFERENCE TO ASSAM
Abstract
Social media,a 21st century platform has emerged as an essential tool for the people to create,exchange and express their views,thoughts and opinions widely.The emergence of social media platforms have facilitated people's task to communicate across all borders. Use of social media tools for political campaigning has now emerged as a global trend.Almost all political parties and political leaders use social media platforms to reach out to the voters more easily and effectively.Political parties regularly share photos,videos and give regular updates about various events on social media platforms such as Facebook,Twitter,Youtube etc which connect them directly with the masses.Like any other democratic country,in India also use of social media platforms for political communication has now become an integral part of election.India is in rank three with regard to use of social networks in the world.This paper is thus an attempt to study the use of social media as a tool of election campaigning in India with special reference to Assam.
Keywords: social media,election campaigning,assam,voters
