STUDY ON THE QUALITY AND SUSTAINABILITY STRATEGIES IMPLEMENTED ON THE AIR TRANSPORT MARKET IN EUROPE BY LOW-COST COMPANIES

Abstract

Air transport is one of the most important and powerful industries in the world. People's desire to travel has led to the unprecedented development of this sector. Currently, the implementation of quality and sustainability strategies is a necessity for airlines all over the world. Based on exploratory research, the author identified which are the most used quality and sustainability strategies by low-cost companies in Europe. On the other hand, based on a marketing research, the opinions and attitudes of consumers regarding the sustainability measures and strategies implemented in this sector were found, the importance given to them. The article contributes to the study of the air passenger transport market, since there are few studies on the quality strategies implemented in this market. The results of this research can form the basis of further extensive research on the air transport market, but it can also be used by companies in this sector to formulate competent competitive strategies.

Index Terms— Quality strategies, Sustainability, Air transport market, Marketing Research