STRATEGIC COMMUNICATION AND ITS EFFECTS ON CRISIS MANAGEMENT IN THE UNITED ARAB EMIRATES

Abstract

Strategic communication plays an important role in preventing crises in general, as well as in reducing risks and threats, and reducing losses resulting from the crisis if it occurs, in addition to putting the necessary security procedures and measures into effect, harnessing material and human capabilities, and preparing to confront the crisis. Success in preventing and managing crises of all kinds and at various levels is based, in essence, on a set of main pillars, foremost among which is information and the effectiveness of types of communication, which constitute the cornerstone for the success of all measures and procedures taken for all stages of the crisis, starting from predicting its occurrence, determining its dimensions, warning of it, and passing through planning processes. The total number of questionnaires distributed was 520. A total of 381 questionnaires were collected out of the 520 issued. This yields an 73% collection rate when the number of collected questionnaires is divided by the number disseminated. PLS-SEM were utilised in this work to fulfil the objectives. Strategic communications constitute the most important and prominent components upon which the executive authority agencies in general and the security agencies in particular rely, to achieve public security and order for society, and to ensure the best results when managing crises.

Keywords: Strategic communication, crisis management, the United Arab Emirates