A STUDY ON CONSUMER’S EXTRAVERSION PERSONALITY IN NEUROMARKETING TOWARDS PURCHASE OF FMCG

Abstract

The study analysis details recent and emerging concepts of FMCG consumers’ Personalities in Neuromarketing. The study distributed 600 questionnaires to Telangana districts like Hyderabad, Rangareddy, Sangareddy and Karim Nagar’s potential respondents in person. The samples were usually distributed and collected from respondents irrespective of demographic variables. The methodology adopted here is a descriptive research design and is based on a preliminary discussion and pilot survey of the Telangana state respondents. Furthermore, the study chooses the Convenience sampling method, which is based on the non-probability sampling technique. The recommendations, suggestions and managerial implications are made: the marketing authorities must confirm and conceptualise the concept of Neuromarketing and FMCG consumers’ Personality in Neuromarketing.

Keywords: Extraversion Personality, Neuromarketing