CREATIVITY AND INNOVATION IN JOURNALISM: A SHIFT FROM TRADITIONAL TO DIGITAL

Abstract

The world of journalism is witnessing a massive shift from traditional to digital platform. Online propaganda has become a big challenge now that anyone can create a blog/ YouTube channel spreading opinions without any fact-checking or editing, and it can go viral. Research utilizing creativity and innovation will play a crucial role in digital age. How the news organizations are navigating from traditional to digital, and bringing in news creatively? How journalism, itself, is changing in the age of algorithms? This qualitative study incorporating in-depth interviews, with the sample size 15, is an attempt to understand the changing face of journalism to the digital journalism among the media professionals with the shift in delivery platform from traditional to digital. 

Key words: Creativity, Innovation, Journalism, Traditional Journalism, Digital journalism.