AN ANALYSIS OF THE ROLE OF VISUAL SYMBOLS IN THE NAVIGATION BEHAVIOR OF PUBLIC TRANSPORTATION SYSTEMS

Abstract

1.1 Background of the study

In the process of rapidly developing urbanisation, the public transport system, as an important part of urban infrastructure, is of great significance in promoting urban economic development and improving the quality of life of residents. With the advancement of science and technology and the updating of design concepts, the navigational function of visual symbols in public transport systems has become increasingly important, and has become an important tool to help passengers efficiently identify routes, destinations and service information. Therefore, exploring the role of visual symbols in the navigational behaviour of public transport systems is of great practical significance in improving the efficiency of public transport systems and passenger satisfaction.

1.2 Significance of the study

Visual symbols, as a form of non-verbal communication, convey information through graphics, colors, icons and other elements, and have an impact on people's cognition and behavior. In public transportation systems, visual symbols not only help passengers with spatial orientation, but also influence their decision-making process and behavioral patterns. Therefore, an in-depth analysis of how visual symbols affect passengers' navigation behavior can provide a scientific basis for the design of public transportation systems, and thus enhance the usability of the system and passenger experience.

1.3 Research objectives and research questions

This study aims to explore the influence of visual symbols on passenger navigation behavior in public transportation systems, and the specific research objectives include:

Analyze the current status and functional characteristics of visual symbols in public transportation systems.

Explore the influence of visual symbols on passenger navigation efficiency.

To investigate how visual symbols affect passenger satisfaction and experience.

To propose recommendations for optimizing the visual navigation design of public transportation systems.

Accordingly, this study will answer the following research questions:

What are the design features of visual symbols in public transportation systems?

How do visual symbols affect passengers' navigation efficiency and satisfaction?

How can visual symbol design be optimized to improve navigation efficiency and passenger satisfaction in public transportation systems?