PROPHETIC LEADERSHIP, ORGANIZATIONAL CULTURE, AND EMPLOYEE CREATIVITY AT ISLAMIC PUBLISHER IN INDONESIA

Abstract

Creativity, along with leadership and organizational culture, is considered to play a significant role in the growth of a business organization. Their roles become increasingly pronounced when a business organization faces extraordinary competition and disruptive attacks from enthusiastic start-ups aiming for global dominance. This research aims to explore the influence of prophetic leadership and organizational culture on the creativity of all employees in one of the Islamic publishers in Indonesia. The research is conducted quantitatively by distributing questionnaires to 245 sampled individuals within the company selected through non-probability and snowball sampling techniques. Data analysis is carried out using the Structural Equation Model (SEM) SmartPLS, with prerequisites for outer model testing and inner model testing. The results of the analysis conclude that the influence of prophetic leadership on employee creativity is very small, while the influence of organizational culture on employee creativity is significant. The novelty sought in this research is to enrich the knowledge and development of prophetic leadership research theory and its implementation in the business world, given its limited exploration, especially in its relationship with organizational culture and its impact on employee creativity.

Keywords: Prophetic Leadership, Organizational Culture, Employee Creativity