WORK CREATIVITY: THE CASE OF REAL ESTATE FIRMS IN HANOI AND NEIGHBORING PROVINCES

Abstract

Work creativity contributes to increased problem-solving ability. With the ability to think creatively and outside the box, workers are more likely to come up with unique and creative solutions to the obstacles they encounter. This eagerness to solve problems can lead to new ways of completing tasks and contribute to better business performance. This study aims to determine the contents of the work creativity of sales staff at real estate firms in Hanoi and neighboring provinces. The research sample includes 230 real estate salespeople working at real estate firms in Hanoi and neighboring provinces. Reliability analysis methods through descriptive statistics, an independent t-test, and an ANOVA analysis were used to interpret the data. The results show that all six contents belonging to the work creativity of real estate salespeople are significant. There is no statistically significant difference in the work creativity of real estate sales staff in Hanoi and neighboring provinces between these different marital statuses, genders, and ages. But there is a statistically significant difference in the work creativity of real estate sales staff in Hanoi and neighboring provinces between three groups of professional seniority. In addition, the study also offers some solutions that administrators can use to increase the work creativity of real estate salespeople.

Keywords:  work creativity (WC), human resources, labor economics, economics, real estate sales staff, real estate firms

JEL codes: C91, J81, M11