RESPONDENTS REVIEW THE BUSINESS CAPACITY OF ENTERPRISES

Abstract

Small and medium-sized enterprises (SMEs) play a particularly important role in promoting the socio-economic development of each country. Along with contributing to society a large volume of goods and creating many jobs for workers, SMEs also create a stable source of income for a segment of the population, exploiting resources and potential in the local area. This study aims to determine the contents of the business capacity of small and medium enterprises (SMEs) in Hanoi. The research sample includes 225 employees who are board members, sales managers, and heads of marketing departments of SMEs in Hanoi. We use quantitative research methods combined with qualitative research methods. Qualitative research is conducted through in-depth interviews and group discussions with experts. Quantitative research uses survey methods such as distributing surveys directly or sending survey questionnaires via email, Zalo, and social networking tools. Reliability analysis methods through descriptive statistics, an independent t-test, and an ANOVA analysis were used to interpret the data. The results show that all four contents belonging to the business capacity of small and medium enterprises (SMEs) in Hanoi are significant. There is no statistically significant difference in the business capacity of small and medium enterprises (SMEs) in Hanoi between these different genders, ages, training, business operating times, and main business sectors. In addition, the study also offers some solutions that administrators can use to increase the business capacity of small and medium enterprises (SMEs) in Hanoi.

Keywords: business performance, business capacity (BC), small and medium enterprises (SMEs), economics, business administration

JEL codes: M10, M19, M20, A14