RADICAL INNOVATION FOR EVALUATION OF EFISHERY FRESH BUSINESS MODELS

Abstract

Indonesia is a maritime country with abundant fisheries resource potential. However, fish farmers often face challenges in terms of profit margins and marketing of catches. The eFishery startup is trying to overcome this problem through the eFishery Fresh fish sales platform. This research aims to evaluate eFishery Fresh's business model and design radical innovations to improve its competitiveness. This research uses a simplified design thinking approach in the form of RSM (Recognize, Scrutinize, and Materialize) design stages. The analysis was conducted using Lean Canvas analysis, customer profiles, questionnaires, and interviews with fish farmers. Proposed innovations include improved customer interfaces, value propositions, infrastructure, and cost structures. The designed business model focuses on customer-centricity, coordinated sales, revenue models with funds and margins, addressing farmer challenges, and social campaigns. In conclusion, the new model is in line with addressing issues such as low profit margins for farmers and the challenges of independent selling. This model also emphasizes the need for collaboration in sales management. Thus, eFishery Fresh's business model innovation has the potential to help improve its competitiveness.