EXPLORING THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION AND COMPETITIVE ADVANTAGE ON SMES: BIBLIOMETRIC ANALYSIS AND SYSTEMATIC LITERATURE REVIEW

Abstract

This study aims to map the business strategies that impact the competitive advantage of Small and Medium Enterprises. A systematic literature review on the Web of Science covered a 5-year timeframe (2019–2023). Of 399 papers identified, 258 peer-reviewed papers from the most critical journals were selected. Content analysis was used following the digital transformation to the competitive advantage of SMEs.

The review encompasses only academic papers from journals considered the most relevant retrieved from specific databases using the impact factor as the quality criterion of relationship valuation of the digital transformation to the competitive advantage of SMEs, and this research only uses the Web of Science, not others such as Scopus, and Google Scholar.

Based on descriptive and systematic analysis such as co-occurrence analysis, co-citation, and bibliographic coupling, this research aims to find gaps in the relationships and roles of business strategy to the competitive advantage of SMEs around SMEs the world.

The findings can help business managers better understand the relationship and the degree of impact of business strategies to competitive advantage on SMEs and implement impact factors on business strategies to improve the business performance of our firm.